[altdataseller]

At the end of the day, CTOs and decision makers in corporations don't go with the company that position themselves as "allies". They go with the company that is shipping important new features, with better support and resiliency. If Elastic is shipping features faster than AWS is, then they'll go with Elastic. I bet most CTOs aren't even aware of the politics happening - it's only the echo chamber in Hacker News that is making a big deal of this.

[ckdarby]

Doesn't really matter, at most companies +150 employees CTOs are abstracted from making those decisions. It'll be senior level individual contributors that make the case across the org to other ICs.

At that level we're very much aware of the current situation. On a personal level the moment Elastic announced their changes I dropped all support for them moving forward.

They got out done on their own product. Elastic cloud had little value add and once managed ES came along it became pointless to use their cloud.

[dragonwriter]

> They go with the company

...that is the bigger name and perceived as lower risk, better enterprise support, and fits with less internal work in their broader strategy even if that means sacrificing feature speed.

I mean, at least, most of the established market, rather than startups burning through VC dollars. But even the latter is likely to do one stop shopping with a big cloud vendor like Amazon unless particular features of an alternative are key to their business.

[altdataseller]

Indeed, that’s why Elastic has their own cloud service that you can host in AWS.