[netcan]

"Design Products for Yourself" works in the brave new world of the long tail.

'You' are probably representative of a bunch of consumers worldwide. Enough to make a market.

'He' isn't in that world. He's in the mass market world where you need 'market share' and 'mass appeal.' So being very appealing to some people is no good.

In that world, you needed to be 'good enough' for lots of people. Problem is people will move away from good enough to good when it becomes available. And it almost impossible to be good for everyone.