[zentiggr]

I can't understand why so many commenters here consider this launch to be divisive, or as you say "isolated"...

They're focusing on a particular cultural group to aggregate content and sponsor more... none of which excludes anyone else. Marketing niches are a core concept across the entire business world.

What makes this one niche less effective?

[kadabra9]

I never said it was divisive. All I said was from a practical standpoint the vast majority of their TAM is capped at capturing part of the 13.5% of the population.

Can they build a good business doing that? If they can discover and secure great content, then I think so.