[Uzo0312]

We certainly don't think this will be easy. That said, as you can probably imagine yourself, 13.5% of the U.S. population is a really big TAM on its own. That percentage of Netflix U.S. revenues would make us a very big company. That said, there is competition, and Netflix has black content too. So we will have to differentiate ourselves. As I mentioned in the post, product is one way to do that, and "super-serving" one audience can be a differentiator to when it comes to content, branding, and community. So yeah, we have our work cut out for us, but we're up for it!

[kadabra9]

I don't disagree. Can certainly build a great business capturing part of that 13.5% with great, focused content. The challenge, similar to Netflix's big challenge is discovering and securing the right content. Good Luck.