[firecall]

Here in Australia they put the price per unit on the shelf sticker!

Like for Pepsi it will show $1.67/per litre, for instance.

Then you can easily shop all the 24 or 30 multipacks.

Also, like other countries the actual weight inside the same packaging are shrinking. Chocolate Bars are a good example.

They've tried pushing the smaller than 350ml can size, but it hasnt stuck. In the UK they have a 330ml can size.

Source: I work in Marketing and currently am working for retail FMCG and F&B clients, so research things on shelves more than your average human :-)

[distances]

330ml is a standard size in Europe, both for cans and bottles. Next step is 500ml. So wasn't due to shrinkage.

[me_me_me]

> In the UK they have a 330ml can size.

Well there are the new taller cans that look 'bigger'. even though it probably costs more to make those in terms of aluminium ammounts.

[dhosek]

They do in the US, at least at the major grocery stores. Not always for sale items though.