[simonswords82]

Well in a sense yes but also they can pick and choose their targets more carefully.

For starters - PureOaty sounds nothing like Oatly. Secondly, it's made on minuscule scale at one farm from what I can make out.

[setr]

I don’t think size matters for this kind of thing — if they grow, and you didn’t enforce action when they were small, you don’t have much claim when they’re large (and the violation is worth more, and they’re more established in it, and they’ve built more of a brand around it).

but yeah Oaty vs Oatly might have been reasonable but PureOaty is quite the stretch