Interesting - so you're saying that FB targeted ads are effective.... I have no experience of running any FB ads,so it may be worth investigating - thanks!
If I was you I'd integrate my product much more closely into FB as well. At the moment the content on your FB page doesn't give anyone much reason to "like" it.
I presume you're generating a stream of audio recommendations for your iPhone app, so why not publish them to Facebook as well. Have each recommendation (or a subset if there's lots) be a story on your Facebook page so users can "like" and discuss an individual recommendation (and push it to their friend stream) as well.
Really good examples - I agree there's more we can do, in terms of content, on our FB page.
We can give samples of playlists to spark conversation and also as a taster of what to expect on Super Owl. Our editorial team put together the playlists so it's going to be a balancing act of how much we want to give away for free as the Super Owl service will be available for a small monthly subscription when we launch.
We've been quite active on our blog, writing our own articles so it sounds like more of this type of thing can also be done on our FB page.
If I was you I'd integrate my product much more closely into FB as well. At the moment the content on your FB page doesn't give anyone much reason to "like" it.
I presume you're generating a stream of audio recommendations for your iPhone app, so why not publish them to Facebook as well. Have each recommendation (or a subset if there's lots) be a story on your Facebook page so users can "like" and discuss an individual recommendation (and push it to their friend stream) as well.
Here's how I do it for my web comic:
http://www.facebook.com/theoryofgeek
Here's how The Economist do it:
http://www.facebook.com/TheEconomist
If you're a content provider your Facebook page should be much more than news about your company.