not his example, but I made sth like 5000€ last year from this site http://lottoliste.de/ which is basically a list of german online lottery offers, I just did a price comparison and bought some adwords. Since all these sites offer lifetime affiliate payments I make like 100€ a month for 0 hours.
I wish, it would probably be more profitable. Too labor intensive though.
I knew about that interpretation of the name going in, but thought it might help. No way of knowing if it has or not, but the site does surprisingly well, so it at least isn't killing it.