[skuthus]

To be fair, Apple users only care about privacy when it suits them - 5-6 years ago, it was not a priority of any apple user and many mocked non-apple people for caring about it. If apples handing it to you, it must be important, or so the thinking seems to go

[donarb]

Apple has cared about user privacy a lot longer than 5 or 6 years. I've has Apple equipment for over 20 years and at no time have they sold my info to a third party or forced invasive 3rd party software to be installed on a new machine.

[JamilD]

Steve Jobs in 2010:

> Privacy means people know what they’re signing up for, in plain English, and repeatedly. That’s what it means. I’m an optimist, I believe people are smart. And some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data. That’s what we think.

Some Apple users may not have cared as much about privacy until Cambridge Analytica and related issues, but it’s always been talked about at Apple.