[runawaybottle]

I’m going to go out on a limb and suggest this is an inverse romanticization of desire (where it elevates the virtue of anti-desire, or anti-ambition).

I’ve heard this argument countless times when people say ‘money doesn’t buy happiness’. That’s always been an inversion to me. Money absolutely buys happiness.

So here in this article you have two incredibly successful men inverting their desires, and romanticizing it as some kind of epiphany.

In other words, a brazen humble brag.