[floatingatoll]

Yes, because there’s no benefit to their business to invest time switching it to USB-C, and significant upsides to existing customers if they continue using Lightning.

What use case do you envision should be higher priority to Apple’s customers than being able to recharge their keyboard, trackpad, and phone from a single Lightning cable left plugged into their desktop computer’s USB port?

[Oddskar]

Maybe getting rid of all the e-waste generated by having a proprietary standard that is not used anywhere outside the apple ecosystem? I think that's quite a compelling reason.

[floatingatoll]

Changing the charging cables for a billion phones to reduce E-waste would be an effective way to turns billions of perfectly good cables into E-waste. Do you feel it would break-even within ten years?

[Oddskar]

I don't think you're factoring in that many of those cables would need replacements during the lifetime of the device they're used with.

So yes, I think that it would "break-even" quite fast.