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by izgzhen
1780 days ago
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The content on/recommended by TikTok has two main interesting characteristics as I observed: - Being very "personally relevant": It doesn't only recommend generally popular stuff. It can be very quick at picking up some niche interests of yours. - Feel very authentic. TikTok makes it easier for "ordinary people" to get millions of views "accidentally". And as a result, many popular video feels very authentic, which might be preferred compared to curated content like in Netflix or even YouTube. |
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And the most interesting part is that the videos I’ve posted to TikTok don’t get a lot of likes. And to me this says that if I am able to make better content (not an easy thing to do btw), then TikTok is very much ripe for getting a lot of views.
And this is encouraging to me, because I’ve always liked the Reddit and HN way of using upvotes and downvotes, and I feel like TikTok does the same for video that Reddit and HN do for text and links, except that with the video format they have they can also use number of loops a video is watched by each person seeing it, in addition to hearts and comments. And the most encouraging thing is seeing the videos getting those hundreds of views because it shows that TikTok really is using this mechanism and that they are showing your video to people to determine if it’s worth watching.
This is interesting both from a software development point of view, and also from a video creator point of view.
Even before TikTok I was thinking about how Reddit/HN style ranking of content could be applied to video. TikTok has the additional strength you mentioned of discovering your preferences. I think the preference discovery is difficult to replicate without a bigger team of people and probably some knowledge about Machine Learning. But I think there might be room for more video services that use the HN/Reddit ranking method like TikTok also does, while being targeted at a specific audience, like individual subreddits are and like HN is. I worked a while on this with some other people, but limited budget made it very difficult to get anywhere and I have had to pursue other paths instead for a while. But we may continue down that line again at a later point.