[muzani]

This is quite common with many seed stage startups. They'll call it hustling and say stuff about doing things that don't scale. I say this as a person who has been working and freelancing at various startups.

But it's harder than actual user acquisition. I don't think Tinder or any company with PMF actually does it. One of the definitions of PMF is when you're overwhelmed with trying to meet actual demand. There's little reason to make fake demand. If you've acquired 1k active users with 300 fake profiles, are you going to maintain 300k fake profiles to maintain 3m active users?

I can see why someone would do it to raise seed funding, though.

[HWR_14]

> If you've acquired 1k active users with 300 fake profiles, are you going to maintain 300k fake profiles to maintain 3m active users?

No. Nor would you have to. Fake profiles scale well.