[unshift]

everyone wants to rag on the portfolio (fine, go ahead) but the long-form copy on that page is great. it's really well laid out, easy to read, and got probably everybody to scroll from top to bottom and read almost the whole thing.

as someone who's unsuccessfully been trying to coax something similar out of a designer, it's refreshing to see. my product requires a bit of convincing and explaining, so the standard business type website with a couple pictures thrown in isn't as effective. long copy is hard to get right and this guy nailed it.

[ForrestN]

Getting someone's attention is only one objective of a portfolio site. The most important one isn't as easy: convince people to hire you. Sure, many people are likely to scroll down. But his "argument" isn't compelling, nor is his work. He just comes off as difficult, arrogant, and not very good at design.

Maybe he has potential as a copywriter, but if he's going to use it, he needs to keep his eye on the objective for which he's writing.

[singingfish]

Actually this is very British humour. It may not work well for everyone, but in Britain, it's likely to be memorable in a positive way for many people who read it.

[jcc80]

If you try to appeal to everyone you might end up appealing to nobody. Some people will respond very positively to his message - and that's all he needs.