[ndr]

The fines are obviously not intended to bankrupt them. Amazon had $7.8 billions in profit this quarter, 10% of that should hurt badly enough to course correct, shouldn't it?

[saddlerustle]

It's worse than that. Almost all of Amazon's profit comes from AWS and its US business, but this fine is entirely a cost due to its retail business in the EU.

The operating income of Amazon's international retail business in 2020 was just $700m, it makes their entire European business last year overall unprofitable.

[adwn]

> It's worse than that [...] it makes their entire European business last year overall unprofitable

How's that a bad thing under the assumption that they behaved in an illegal way? Fines are supposed to hurt, and this fine won't bankrupt Amazon.

[AnssiH]

I believe they meant the fines were worse for Amazon than their parent made it sound, not that the fines itself were a bad thing.

[denton-scratch]

Ever heard of transfer pricing?

[Edit] I think I was rightly downvoted for being snarky. I'll try to remember not to snark.