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Technology changes - magnifies, accelerates, projects, distorts - many social effects. One of those is removing the previously invisible, small cost of spreading an idea. If two people want to have a conversation or exchange a letter, or one person wants to speak to everyone within earshot or post a sign for people walking by to read, that's one thing. Maybe you say something dumb, and it gets shot down, or maybe it gets propagated, but it needs to have an R0 greater than 1 to endure. If you need some level of capital and agreement to have a publisher run a thousand pamphlets with your idea, that's another, you can leverage previous efforts to amplify weak ideas, but more people are involved and able to provide some sort of sanity filter. On the Internet, the cost to promote an idea is near zero, and algorithms can amplify something dumb but catchy to millions of people in a heartbeat. It used to require a few seconds of talking per person you wanted to reach, now it costs a few seconds to post a message that might be seen by millions. The difference is minuscule in absolute value (perhaps a monetary value of a few cents) but huge in relative terms (how many percent less than a few cents is zero cents?). Maintaining policy on censorship while ignoring this massive change in the landscape is shortsighted. Yes, a physical public venue ought not censor someone who wants to talk to other people there, but a digital platform with an audience of millions should think carefully about the effects of messages that their technology amplifies. |