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by aftergibson 1792 days ago
Celine and Hamsun aren’t getting engagement activity from their in-app analytics. They also can’t respond to all of the legitimate criticisms against them. Activision can and they’ve decided to bring in the Pinkertons.

At the end of the day, another player booting up an Activision game is another (tiny) data point that says whatever activity Activision/Blizzard is engaging in is a-ok with that player. It’s not revenue driving right now, but in 6-12 months, this has blown over and enough of the tiny subset of temporarily outraged players will eventually start to generate revenue. That’s what they’re banking on.

Decide what you care about or don’t, but at least accept/own the impact of your decisions and don’t conflate the situation with century old authors.

1 comments

>whatever activity Activision/Blizzard is engaging in is a-ok with that player

This is definitely how Activision/Blizzard will interpret it. However, not every single gamer is tuned into these kinds of stories about the game makers. Some will be totally unawares of any of the shenanigans that occur behind the game. Not everybody has the time and/or interest for that. Just like people do/don't care about Amazon, Walmart, Nike, etc. Someone that does care will bring to light something that may garner media attention. Some people will see that, and get worked up about it. However, the majority of people will be just as happy to put their head back in the sand and continue on with their day-to-day.

I also came here to see if anyone else was calling that Activision/Blizzard's next move were to call in the Pinkertons.

I completely agree that you can’t act on what you don’t know. It’s almost impossible to act as an entirely ethical consumer today, who could know if a suppliers, suppliers supplier is doing something dodgy?

But let’s not throw the baby out with the bath water here. This case however is a pretty simple B2C relationship and if a consumer is aware of what Activision is up to and continues to support through revenue or engagement, simply accept that you don’t care about these issues enough to change your behaviour, we all make compromises in life.

What I’d like to avoid is consumers deluding themselves into thinking that playing Starcraft is fine because it’s the same as people buying the books of dead racists.