[ctrl-j]

One of the things that companies rely on these days is engagement and playerbase. If you don't find that compelling, that's up to you, but Blizzard invests millions every year into maintaining their playerbase - so at least they find it compelling.

Just by being a part of the starcraft community, you are providing support to activision blizzard.

If we were talking about offline-only non-community driven content, sure... but this is a company that is almost entirely driven off of multiplayer games.

[lapetitejort]

To play Starcraft II, one must open Battle.net, potentially exposing themselves to ads for the latest shiny game, and may lead them to break their boycott by buying said game. Having to visit the store to use the product changes the dynamic. If I bought a widget from the widget store, then found out the owner sexually harassed their employees, I would continue to use the widget while boycotting the store because I would never have to visit it. But if I had to occasionally bring in the widget for a free cleaning, I'd stop using it.