[ethbr0]

Wasn't it Lucas or someone who was famous for negotiating ongoing rights / IP ownership, when the studio (in retrospect) drastically undervalued them?

[vidanay]

Sylvester Stallone was one of the first actors to negotiate a fraction of gross revenue and rights (for Rocky).

edit: I heared the above several times over the years, but it appears it may not be true:

https://www.businessinsider.com/sylvester-stallone-on-never-...

[tablespoon]

> Wasn't it Lucas or someone who was famous for negotiating ongoing rights / IP ownership, when the studio (in retrospect) drastically undervalued them?

IIRC, it was merchandising rights. Sales of the Star Wars action figures were huge, and my understanding kind of unprecedented.

[Joeboy]

Alec Guinness made a lot of money by negotiating a percentage instead of a fee.