[officemonkey]

Hell, if you were a real hacker, you would ssh to your server with vim or emacs, write the post in markdown or somesuch, and have your the blosxom-inspired clone you wrote yourself serve up the HTML.

The real reason it's "for hackers" is for marketing. That and improving its chances for a front-page mention here.

[chriseppstein]

The real reason it's for hackers is that it uses Git and the command line to manage it. It may not be "hack-ery" enough for you, but it's certainly not software non-hackers are going to use.

[imathis]

The tagline has nothing to do with Hacker News, the fact that you would even say that is amusing.

[officemonkey]

"A blogging framework for hackers"

If it said "a blogging framework for writers" do you think it would even get mentioned at hackernews?

It seems like YABF, with the possible exception of pretty good support for code display.

Other threads here say it's basically Jekyll. I did some searches. It's not Jekyll. Jekyll has zero branding, it's just a github project.

Good taglines define a brand. This one's a good tagline. Good enough to get the front page here.

[sathyabhat]

It's got nothing to do with HN, true, but "X blog engine for Hackers!!!11" grabs more eyeballs than "x blog engine"

[chriseppstein]

Those damn marketers. Going after that HUGE hacker market again!!!

[pestaa]

Funny and deserved an upvote, but in reality I bet hackers are more willing to invest in tools they find good. Still, it wouldn't describe the market size of course, but the worthiness of pursuing it.