[clobber]

Stop. There is no value in maintaining shallow social connections. Work on making your actual friendships stronger instead of having 1000 acquaintances on Facebook. Your life has not been improved by Facebook beyond regular old email.

[koko775]

Shallow social connections have earned me two jobs and a number of deep social connections by leapfrogging off of shallow social connections.

If you think there's no value in maintaining shallow social connections, then I think you too need to put some energy into adding meaning to your social connections.