[zantzinger]

And I think that that assumption/argument is invalid. I'm sure I've read somewhere about studies of user behaviour in, say, iTunes (your personal music) compared to on a subscription service like Spotify. The studies showed that people who had access to a limited amount of music of owned music would listen intensively (fewer songs, lots of times); whereas people with access to a subs service would listen extensively (more songs, fewer times). There was some stat about a favourite song being listened to far less frequently when there was more to explore.

[ThomPete]

Spotify stats show that the majority of people using spotify listen to non-chart music.

Humans are an explorative but economic species. When the cost of exploration goes down guess what goes up.