[lazerpants]

My suspicion is that Kia/Hyundai's current marketing position is about capturing new car purchasers, not differentiating brands.

Your average consumer will only drive a few cars before buying one, 3-5 maybe? So if you can own two of those slots with cars that are practically the same but somewhat different, you increase the chances that a consumer will buy one of your products because they are less likely to look at competitor's products.

Curious what others think on this. Seems like a smart business strategy.