[dafman]

My favourite sport is cricket. When I was younger, it was always shown on terrestrial TV (mainly BBC or Channel 4), but after the huge success of the 2005 Ashes, Sky bought the rights and you then had to buy Sky Sports to watch it. As such over the years the interest in cricket in the UK seemed to fade, and hardly anyone was taking an interest in it anymore.

I can almost see this happening with the Olympics to some degree, if it continues to be shown only on channels you pay for, people are going to lose interest in watching it more and more over the years. I like watching the Olympics but to be honest not enough to pay an extra £7-10 a month to see it where the coverage isn't nearly as good as the BBC can do.