[ThomPete]

The majority of googles revenue comes from exactly the fact that they can sell targeted advertising.

Neglecting that is what is unnecessary.

[Andrew_Quentin]

But they sell it to advertisers and the advertisee. They both are the customers of google.

Frankly, I think the problem is that google has no real competition. Google, really is becoming a fine example of why monopoly, regardless of whether it is merit based or otherwise, is bad, for in the end, power corrupts and absolute power corrupts absolutely.