[cntrmmbrpsswrd]

I think everything you said just pointed out how bad it really is in the field. You either have an acronym, which people assume you know, or nonsense words.

Boring descriptive names are better, but don't look as good when marketing the product (I'd assume).

[detaro]

What's a boring descriptive name that people wouldn't want to turn into an acronym for "Identity and Access Management"?