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It works great if you only care about the short term moment of sharing. The technology is all there to make something superior to the family photo album but marking everything for eventual deletion makes it an inferior medium. Everything is designed to get rid of your words and images as soon as the content stops serving a party with motivations not aligned with the user. People tend to think their unique experiences and unique perspective is not worth anything but the sum of those billions might be the most important thing we've ever owned.