[CraigJPerry]

That seems like good advice at first pass but now i’m sitting here thinking about entropy and chaos. If we choose “wait” - is that not an illusion?

E.g. should we go in direction A or B with our product?

Wait.

Ok - but still our market share is continuing to change, it’s just we’re no longer trying to influence it?

[jka]

It's best applied in situations where both direction A and direction B lead to significant downsides, I think.

Instead of choosing one of those and getting stuck with (and having to justify) the consequences, wait until the downsides can be reduced, or an option C becomes available.