[cratermoon]

I wonder how long before the advertisers on these platforms realize how much the social media companies are using the same variable rewards, random payoff, low friction, and rule of reciprocity to manipulate companies into continuing to buy ads? Measuring ad effectiveness is already hard, now the social media giants are both the platform and the technology for measuring "engagement".

Isn't it blindingly obvious to ad buyers that they are essentially putting coins in a slot machine, pulling the "show my ads" lever, and getting a good feeling when the metrics show their ad 'went viral'?