[aazaa]

> Back in the late 90s when I was just starting Moonfruit, the world’s first SAAS website builder, creating your own website was hard. From setting up your own server, to working with an ISP, to getting a content delivery network and integrating a middleware layer to communicate with your computer, to design and UX — creating a website was a lengthy multi-step process that was only accessible to a small group of technical experts or large companies. It wasn’t until websites were simple and easy to make that the full creative and business potential of the web really began to blossom.

It's not good that this introductory post doesn't start right off with a problem to be solved. Instead it presents the credentials of the current leader.

If I had to pick out the problem, it would be this sentence, contained in the fourth paragraph:

> Currently just 10 countries manufacture 70% of the world’s goods.

In the fifth paragraph, we get a more clear phrasing of the problem:

> The surprisingly manual and bespoke process of teaching robots how to do things, which hasn’t changed much over the last few decades, is currently a cap on their potential to help more businesses.

Ok, so this is going to be a company that solves the problem of poor usability of industrial robots through machine learning. The larger goal is to put manufacturing capacity closer to consumers for better sustainability.

[MattRix]

The purpose of the first paragraph is not to present the credentials of the leader. The purpose is to make a parallel between the current state of the robotics industry and the creative & commercial expansion of the web once the technology became more accessible.

[aazaa]

I'm saying it doesn't work as a paragraph to do that. The article makes the reader work to figure out what this thing is.