[ethbr0]

Top reason Facebook won't succeed here: they're too greedy.

Say what you want about MS and Google, but they left a lot of money and opportunity on the table for others.

Facebook... notsomuch.

Which works fine when you start with a first mover platform. But doesn't work nearly as well when trying to grow a platform from nothing.

Here's hoping the effort crashes into the ground.

[ComodoHacker]

When the other option is being forcibly broken up as a monopoly, your greed would advise you to lose less rather than more.

[ethbr0]

Hyperscale tech was smart in the way they designed their business to wrap around existing anti-trust law (via creating captive markets inside of larger markets and spanning multiple market categories).

We'll see if they're smart enough to outflank Antitrust 2.0, or if they make the same mistakes as Big Railroad / Oil -- assuming they're more powerful than government and/or believing their own PR about how they're not a monopoly.