Repairability won’t be enough to get it there. But whatever company culture forms around this repairability thing could lead them to design a killer feature that Apple and Microsoft would never think of.
And repairability might be a moat for some feature like that.
It’s not inevitable, most new electronics companies don’t hit it big. But don’t write them off before they start!
They’re in the right place: they pulled together a group of contributors with a different way of thinking, a product is on the market, getting good reviews, and a cult following is behind them. That’s exactly where new big ideas come from. Give them a chance to seek it out.
I definitely support their mission and hope to see them do well. And you might be right that they form a culture or feature that proves to be game changing. However, on the surface, I don't believe modularity is something that the average consumer cares about enough to have this become mainstream just on that basis alone.
It could, but I think it will take something like that killer feature: I am a programmer, so probably more likely than most to be interested, but the modularity/repairability interests me only mildly to moderately. Not nearly enough to switch from my Surface Book, especially given that I have my nice little Raspberry Pies if I want to do some Linux stuff or play around with hardware
For me, the Fairphone would be a no-brainer if they sold outside of Europe. Seeing as how the Framework laptop doesn't have that constraint, it at least has a leg up in terms of customer base.
Repairability won’t be enough to get it there. But whatever company culture forms around this repairability thing could lead them to design a killer feature that Apple and Microsoft would never think of.
And repairability might be a moat for some feature like that.
It’s not inevitable, most new electronics companies don’t hit it big. But don’t write them off before they start!
They’re in the right place: they pulled together a group of contributors with a different way of thinking, a product is on the market, getting good reviews, and a cult following is behind them. That’s exactly where new big ideas come from. Give them a chance to seek it out.