Influencing dreams was one theme I read about that they are trying to pursue. But not only TikTok. Do you also feel like TikTok is making over-night buzz for relatively silly topics, vs Instagram and Facebook.
What incentive is there to explicitly influence dreams versus other means of driving engagement and ad revenue? How do you measure 'dream influence'? Sure, it could be a bi-product, but I doubt this is something TikTok is trying to do.