[btown]

> The real shame is that, as Bezos pointed out, hundreds of people worked incredibly hard to design, test, and operate the New Shepard rocket booster and space capsule. Blue Origin has refused multiple requests to interview these engineers and let them share the challenges they surmounted to create this vehicle; no executives joined the crew for a post-flight press conference.

SpaceX very much branded its initial launches as "we are what NASA should have been." Countless appearances and interviews with people who were very clearly "engineers' engineers" excited out of their minds to be working on the project. It was clear that there was overflowing passion given a very "shiny" space to dream, and that was the guiding light. You could disagree with Elon Musk and still admire his ability to build, inspire, and fund such a team. You could see the light in their eyes and want to contribute like them some day.

Blue Origin was very much starting from a disadvantage, not being the first private-industry movers. But - and I think this is critical - they also made an unforced error by insulating the public from the passion their engineers undoubtedly have. It makes it very much the Jeff Bezos Show, which makes the whole venture much more susceptible to public opinion about Bezos personally. His tone-deaf remarks on customers "paying" for the venture dug that hole even deeper.

Setting aside emotion, whoever paves the way for space exploration in the coming decade needs to inspire. I'm going to root for the team that understands what it means to inspire. And that makes it impossible for me to root for Blue Origin.

[inglor_cz]

"Blue Origin was very much starting from a disadvantage, not being the first private-industry movers."

Wasn't BO incorporated in 2000, two years earlier than SpaceX? Whatever delay they incurred is not caused by them entering the field later.