[samlevine]

High level, there are basically four paths to getting revenue in journalism:

- ads

- subscribers

- donations from small patrons

- donations from large patrons

These cover a lot of different business models.

If you want to make money at journalism (or just keep the lights on), focusing on ads when they've been a declining source of revenue for decades is kind of crazy. And that's not due to ad blocking.

[apeace]

It's worth mentioning that ads can also be delivered without tracking and oodles of Javascript. Sell ad placements that are images, even GIFs.

[Steltek]

People were blocking ads long before those were reasons.

[TheSmiddy]

The first ad blockers existed for popups and because ad networks were being used as a malware injection point.

Only extremists had an issue with the standard JPG banner ad at the top of every page.

[jldl805]

TIL I'm an extremist.

[SLWW]

Welcome to the club.

Though those little rectangle GIFs were mint back in the day

[revnode]

There is a 5th way. Sponsored content. Basically where people pay to have an article written about a particular topic or product.

[SpelingBeeChamp]

>focusing on ads when they've been a declining source of revenue for decades

What led you to that conclusion? (You may be right. I don't know.)