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by cercatrova 1798 days ago
The history of products has always been bundling and unbundling [0]. There have been products that bundled everything but some customers decided they didn't like the bundle, so they went with a la carte options. Now we're seeing these a la carte companies bundle again to achieve more scale. And then the unbundling will happen again in due time.

It's all cyclical.

[0] https://stratechery.com/concept/business-models/bundling-and...