[rchaud]

"Scientific reality" is in the eyes of the beholder, unfortunately. Plenty of people will happily accept 'the science says' type statements if it's something they already believe in.

Show them something that goes against those beliefs, and suddenly you'll be fielding skepticisms of sample sizes, P-values, the ideological leanings of the principal investigators, etc.

People do not live their lives governed by scientific knowledge, and ignoring that isn't going to change the status quo.