[ink404]

Thinking paid plugins is the likely route, they could easily leverage their large library of 3d assets (shaders/models/rigged customizable characters)

[tempest_]

Yeah, Adobe has been pushing into the stock photo space for a while now.

They sell 3d assets and that portion of the company probably doesn't care what you use them in. Besides if they get you buying assets from them it is another channel to sell on.