[adventured]

> Take security a lot more serious than they currently do.

That statement doesn't mean much. How do you know they're not taking it seriously enough and still struggling with the enormity of the problem regardless? You could always claim any entity isn't taking security serious enough.

The alternative explanation makes a lot more sense: security is extremely difficult at Apple's scale, serving a billion consumers with complex and essentially always-connected electronic devices (not to mention their huge services business now). Devices that also happen to be one of the single most important attack points that there is.

[ramraj07]

Then why not increase the bounty? What are they possibly going to loose? What’s a few million for a company that makes hundreds of billions a quarter?

If you’re gonna say there will be a flood of zero days that the cost will add up that also doesn’t support their security seriousness.

[badkitty99]

They could attempt to slow down the ad-ridden stupidity train they have everyone riding on, believing there is no such thing as iphone security tools besides the steaming iOs UpDaTeS