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by this2shallPass
1802 days ago
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You're welcome! Lucky indeed. Their resources are so valuable. The Mom Test is always worth a re-read, I recommend it so often to people. I understand the tendency to be broader and speak to more different people (larger target market, more potential buyers), but it makes it harder to effectively communicate your message in the language of the buyer. Also different people have different priorities. The more focus, especially at first, the better. Do some experiments and see who has the problem in the most pressing way, or who can and is willing to pay enough to solve it to make it work for you and them. Consider size of company, decision maker, potentially industry/sector, location, time since money raised, bootstrapped vs investor funded, anything that makes sense - you never know which niches will be amenable to you. |
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