[jfoutz]

This is an amusing example. I'd guess that car enthusiasts are aware of Sonoma for various reasons. I suspect they'd get some exposure to California wine inadvertently through that connection.

[asdff]

You can go to any gas station in the nation and walk out with a bottle of California wine for about $3.

[tatersolid]

You missed the reference: Sonoma has a famous race track; hence car enthusiasts already know about Sonoma and its location in California wine country.

[jfoutz]

I guess fancy pants California wine then. I know the valley grows a lot of grapes. I interpreted the thread as Napa /Sonoma