[Riphyak]

UPDATE:

Thanks for your amazing feedback, everyone! One more time I see how incredible Hacker News is.

Summarizing what I learned from your comments, there are 3 key hypotheses to check:

H1: We have overestimated the problem. Time-to-hire isn't really a big concern and companies in the US aren't experiencing any major issues with hiring engineers.

H2: We have overestimated our solution. The employer's aren't prepared to pay US-level salaries to offshore devs and/or are quite happy working with recruiters.

H3: We have chosen wrong marketing channels and/or ICP to target.

Probably the truth is a combination of all the above, but it is important to understand which cause is has the strongest impact.

Back in my cave to do my homework and book some calls with the customers :).