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by hoppyhoppy2 1809 days ago
On the other hand, YouTube paying content creators has helped that platform remain dominant.
3 comments

It's easier to pay to keep a brand on top. If you're paying to revive the reputation of a brand, the uphill climb is much more painful.
Yeah. I guess my instinct would be this is something platforms have to do while they’re still considered cool? Like Snapchat could have done this seven years ago but couldn't pull it off now?
Does YouTube pay content creators beyond the revenue they generate?