[lhorie]

Think of it this way: say you need to buy milk. Why would you go to my store instead of wherever you normally go? Just seeing my store sign once one week ago isn't going to compel you to drive in when you need milk again next week, even if I did mention that my milk is better in some way.

Going back to your business: I'm replying to you now but I already forgot what the business is called (I had to go back to the post to check whether you had even mentioned it). I will forget again in 30 minutes. I can recall indeed's name instantly because they've been on the radio daily for the past 3 months (and not to rain on your parade, but their pitch is the same as yours - "faster hiring"). And if not indeed, I can recall ziprecruiters name because they've also bombarded me with marketing and I can recall this small recruiting firm in Toronto because the way they reached out to me was legitimately personalized instead of the generic mailmerge crap you often see. So if I were to think "hey now I'm in need of some milk", which recruiting companies do you think will pop up in my head? That's managing top of the funnel, IMHO.

[Riphyak]

That makes a lot of sense, thanks. What I was hoping for was that we can hit some early adopters - and pass without social proof (unless your moral is flexible enough to fake it, this is not an option at inception stage anyway) and multi-touch outreach.