[marcosdumay]

It's not about selling vs. not selling.

The way to sell a scientific paper should be with precision and honesty about what conclusions you get. Academics should have the expertise to reject dishonest descriptions of the paper's object. That not happening on practice shows a failure on the education institutions.

[Sanguinaire]

"Should be" is the operative part of your statement - I totally agree there, and that the salesmanship requirement indicates a systemic failure. I'd say it goes much further than just the educational institution being at fault - they are responsible for playing the game, but funding sources do nothing to drive them more towards academic integrity.