[Farow]

> do you really think Google could get rid of third party cookies tomorrow and not get sued out existence?

Considering that ad blocking extensions still exist, yes. The browser (user agent) is supposed to act on the behalf of the user, not the remote server. It's not required to use cookies, display ads or run malicious code.

On what grounds would an ad company sue Google for a change in Chromium that enhances the user's privacy, while they can still display ads (just not track the users as much)?

[IX-103]

Look, you can go into Chrome today and disable third party cookies via a setting. There may be a way to create an extension that does this change automatically.

Almost anyone other than Google can make this change without major legal worries, but because Google is in both the ads market and a browser vendor they can't rock the boat.

On what grounds? There are businesses whose only product is targeting information for ads. If they can't get the data they need then they can't produce a product and will go out of business.

Hopefully Mozilla and Apple can start pushing some of the tracking replacement technologies since they don't have their hands tied like Google.