| First impressions from the landing page: it took me a while to realize what the product was. It’s basically a real-time location status dashboard for hybrid and remote teams? With an admin side that lets you set policies for remote schedules? The initial messaging wasn’t super clear and it takes a while to get specific: > Figure out where to work from. Okay, it’s a tool to find remote working spaces? Like cafes and coworking spaces? > A simple and flexible tool for hybrid teams. Okay, it’s a tool, but what does it do? > Essential to your hybrid workforce Puffery, still vague. > Spreadsheet aren't a suitable solution for organizations. Café was designed as a foundational tool for any hybrid team. Spreadsheets? What spreadsheets are we talking about? And more vague and flowery words about how great it is. > Help people decide where they work from. > [diagram of two working spaces with user avatars] Okay, again sounds like it’s going to help me find working spaces? > Engaging & simple to use I get it, the tool is awesome and easy to use… > Set your schedule in seconds and see who's where today and in the future. Ahhhh, okay, so this about sharing information about where people are. And the way I used it is by setting my own schedule. |
We'll rework the wording & landing page based on all the feedback, it's awesome, thanks again!