[johbjo]

It's not intended to be read as instructions on how to be promoted. It is directed as much to managers and higher levels so they understand the boundaries and expectations.

One basic idea; a) recognition of level based on observed impact, as opposed to b) promotion to power as reward for effort/loyalty. With a), management is not a "final destination" of engineering careers. Old/sloppy organizations seem to devolve into b).

The instructions here seem to be written with this in mind, and directed to everyone in the org.