[dkzlv]

> Why isn't it possible to make a new ad if the first one was rejected ? I don't fully understand how it played out.

The whole account was banned, that's why. The ad actually passed the moderation and even had 200 impressions.

> Other marketing strategies should be used to bootstrap it and grow it's user base

It's pretty common for the new players to burn money on ads, because it's scalable and predictable. So it actually would be super difficult to run the app for a few years without any predictable traffic source.

[chmike]

Not sure if it helps, but there are ads on apple mobile devices.

I'm sorry about the difficulty you are facing. As I said, it is a difficult business because you have to build up trust. Too many scammers out there. You should do everything to build up this trust and a good reputation. If you are based in Russia or some eastern country, it will be even harder. The banned account is harsh.