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by steve_adams_86
1806 days ago
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It’s when you essentially forward a product from the manufacturer, typically somewhere in Asia. All the drop shopper is doing is providing a digital store front, and the goods are piped directly to you from the overseas supplier. There is no value add or special thing about the product; you could order it from the supplier yourself for much less at the expense of (sometimes) waiting longer. |
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While otherwise true, I hate to say it but this point misses something.
There is definitely a value-add in marketing something to someone who wants it. There are tons of products (especially fashion) that people might be interested in but don't know exist. This is the most benevolent thesis of the entire marketing field. As scummy as marketing can be, there is definitely some value in curating a basket of stuff and generating a commission on the sales lead.
What the markup is, of course, can really color the palette, but I don't see anything inherently wrong with marketing. This whole scenario is a lot more on the astroturf side of the scale, but social media is a lot of astroturf in some respects.